- Product Innovation
- Communication & Branding
- Strategic Consultants
Joining dots across
the whole product life-cycle...
We think with you...
We work collaboratively with you to deliver genuine strategic insight and marketing direction.
It's a simple and effective model:
- We'll understand your business
- business objectives and what you need to achieve with
each of your product lines and how they fit together
- We'll look at consumer and shopper behaviour and opinion
- at key touchpoints and judgement moments across the
product life-cycle
- We turn this into in-market 'Purpose' driving growth
Supporting you across the
product life-cycle
We offer three core specialisms covering the key stages of a product life-cycle.
These are:
Purpose in Innovation (from The Innovation Collective) - purpose in innovation and renovation (NPD) from new and existing product development
Purpose in Communication (from Comms People) - purpose in product and brand impact and building customer relationships
Purpose in Experience (from Shopper & Consumer Hub) - purpose in in-market performance, the shopper and consumer experience
1. The Innovation Collective
Through The Innovation Collective, we help teams define purpose from both new and existing product development.
Our approach helps you:
- Develop and asses new product propositions that drive more brand value
- Assess which product innovation or renovation most optimally:
- Fills unmet needs and / or gaps in user experiences
- Overcomes barriers to trail and repeat usage
- Evaluate multi-sensory product cues and how they drive optimal perceptions
- Understand packaging impact - where new/ renovated functional and emotional packaging can inspire optimal attribute messaging and improved experience
- Measure the ‘size of the prize’ from innovation or renovation
- Forecast sales volumes and value achievable from 'what if' scenarios based on range, pack, price, attributes, and claims
2. Comms People
Comms People help translate product innovation into messaging that resonates, motivates and builds lasting brand equity.
As your strategic partner, we:
- Helping to evolve brand & positioning/ Master Brand Strategy
- Help deliver clear and consistent brand messages to the right audience in the most powerful and memorable way
- Identify the most motivating communications to influence and disrupt routine behaviour
- Pinpoint powerful selling lines that drive attention and action
- Optimise product claims for clarity, relevance, and impact
- Leverage emotional (and functional) packaging to inspire optimal product messaging and drive brand equity
3. Shopper & Consumer Hub
Through our Shopper & Consumer Hub we ensure your products thrive at every stage of their life-cycle.
- Understand end-to-end User Experience of your products and find opportunity gaps for NPD
- Access and optimise the Path to Purchase for your products
- Uncover the most actionable barriers to trial and repeat purchases
- Understand how to influence behaviour change, and nudge consumers to:
- Pick-up and purchase at shelf
- Repeat usage of your product
- A new behaviour that benefits your product
- Disrupt the shopping journey at shelf and eCommerce to favour your products
- Uncover new trends, behaviours and other opportunities that can drive NPD
