- Product Innovation
- Communication & Branding
- Strategic Consultants
Joining dots from
insight, strategy to action
Our job is simple:
deliver insight that not only lands but drives strategy and action.
We are Product Purpose, and we're much more than a traditional market research partner.
We're a Virtual Network Consultancy, powered by a large global collective including:
- Senior Researchers
- Board-level Marketers
- Behavioural Scientists
- Tech (VR & AI) innovators
With this breadth, we take insight further to help our partners action faster!
Joining the dots across our virtual network
We work collaboratively to deliver genuine strategic insight and marketing direction.
Put simply, our task is to ensure insight is more powerfully generated, lands well and translates even better into strategic direction and action.
Big-consultancy thinking without big-consultancy cost or inertia
You can expect a lot more outcome for much lower investment!
- More for less offering more specialist expertise and experience
- With fewer overheads we can deliver much more within small and large budgets
- We are lean, flexible, agile and bespoke
- No off-the-shelf solution, no template decks
'If you have a product, it should have in-market objectives and Purpose, such as delivering product superiority, meeting specific needs and occasions, making life easier for consumers, or to meet certain brand targets, such as communicating values or promoting greater potential for sustainability. Indeed, nowadays, Purpose is often multi-layered.
Whatever those targets are (and we are also happy to help you find them!), we will then support you in the delivery and fit of your product proposition to maximise the potential from its relationship with its consumers across it's whole life-cycle.'
A welcome to Product Purpose, Matt Nelson, Managing Director, Product Purpose
Matt Nelson
Founder and Managing Director
As a senior researcher and marketer and having partnered and advised some of the World's largest multi-national Personal Care, Consumer Healthcare, Home Hygiene, and Food & Drink brands over nearly 23 years, the time was right to bring together what I had learnt, the people I've met and endeavour to offer the best strategic support and client consultancy possible.
This is how Product Purpose was born.
With the greatest levels of flexibility and agility, facilitated by a very large support network, whilst recognising value for investment, if you have a product which has Purpose, we'd love to support and partner with you.
