We are 'joined-up thinkers'. Experts in New Product Development (NPD) and product innovation but we focus on the whole Product Life-cycle (from ideation to in-market renovation).
Specialising in Health & Personal Wellbeing, and Food & Drink FMCG, we dig into consumer interaction, and connection with your products across multiple judgement moments. This includes the:
We conduct joined-up research, speaking with both consumers/ patients and HCPs in:
We have decades of category experience in:
Welcome to Product Purpose!
If you have a product, it should have in-market objectives and Purpose, such as delivering product superiority, meeting specific needs and occasions, making life easier for consumers, or to meet certain brand targets, such as communicating values or promoting greater potential for sustainability. Indeed, nowadays, Purpose is often multi-layered.
Whatever those targets are (and we are also happy to help you find them!), we will then support you in the delivery and fit of your product proposition to maximise the potential from its relationship with its consumers across it's whole life-cycle.
As a senior researcher and marketer and having partnered and advised some of the World's largest multi-national Personal Care, Consumer Healthcare, Home Hygiene, and Food & Drink brands over nearly 20 years, the time was right to bring together what I had learnt, the people I've met and endeavour to offer the best strategic support and client consultancy possible, with the greatest levels of flexibility and agility, facilitated by a very large support network, whilst recognising value for investment is more important than ever before.
If you have a product which has Purpose, we'd love to support and partner with you.