1. Product Innovation & Renovation (NPD) and Driving Real Purpose
We’ll be your trusted partner to:
- Develop and assess new propositions that drive more brand value and deliver more Purpose
- Think about Behavioural Design and how we can use your product to impact and disrupt routine User behaviour
- Assess which product innovation or renovation most optimally:
- Fills unmet needs and/ or gaps in user experiences
- Overcomes barriers to trial and repeat usage
- Evaluate multi-sensory product cues and how they drive optimal perceptions for your products
- Understand where new/ renovated functional packaging can inspire optimal attribute messaging and improved experience
- Measure the ‘size of the prize’ from your product innovation and renovation
- Forecast sales volumes and value achievable from 'what if' market scenarios based upon new:
- Range architecture
- Pack & price architecture
- Product attributes
- Product claims