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What's Your Product's Purpose?

We help drive success from your product innovation, its buyer and user experience (UX), and delivering 
on its Purpose

We are Product Purpose, a new type of market research partner, strategic consultancy and training support for FMCG/ CPG and Healthcare products and brands. 

We're a Virtual Agency powered by a large global network of research specialists, marketers, technicians, innovators and sample providers.

With fewer overheads we deliver much more for your research budget with more speed, flexibility and agility.

We provide full service research design & delivery, business insight and supporting strategic direction, which begins with understanding you, your business and your product’s Purpose.


A joined-up focus on delivering Purpose

We are 'joined-up thinkers'. Experts in New Product Development (NPD) and product innovation but we focus on the whole Product Life-cycle (from ideation to in-market renovation).

Specialising in Health & Personal Wellbeing, and Food & Drink FMCG, we dig into consumer interaction, and connection with your products across multiple judgement moments. This includes the:

  • Development and communication of your proposition
  • Path to purchase and shopper experience of buying it
  • In-home consumer experience of using and living with it.

Take a look at our research areas

Global network with decades of sector experience

With decades of sector experience across our Network, whether you are:
  • Connecting with your current product users to understand their experiences
  • Developing and assessing new market or 'white-space' opportunities
  • Ideating new propositions
  • Assessing your concept
  • Developing new packaging or updated claims
  • Ready with product-testing of a full ‘launch’ proposition, or
  • Forecasting sales potential for new product ranges, or price architectures...
Product Purpose is ready to partner and think with you!

Find out who we can talk to

Deliver Purpose in Health and FMCG 

We are strategic partners with big brands in:
Health & Personal Wellbeing

We conduct joined-up research, speaking with both consumers/ patients and HCPs in: 

  • Pain Relief
  • Respiratory Health
  • Cold & Flu
  • Non-medicated Health
  • Oralcare
  • Haircare
  • Skincare
  • Footcare
  • Eyecare
  • Body Hygiene
  • Sexual Health
  • Home Hygiene: Surface Care
  • Home Hygiene: Laundry

We are trusted advisers to multi-nationals in:
FMCG/ Consumer Packaged Goods

We have decades of category experience in:

  • Ambient Food & Drink
  • Chilled
  • Frozen 
  • Snacking
  • Fast Food
  • Beers, Wines & Spirits
  • Small Consumer Durables

The many roles of your Product 

Matt Nelson 
Founder and Managing Director

Welcome to Product Purpose

If you have a product, it should have in-market objectives and Purpose, such as delivering product superiority, meeting specific needs and occasions, making life easier for consumers, or to meet certain brand targets, such as communicating values or promoting greater potential for sustainability. Indeed, nowadays, Purpose is often multi-layered.

Whatever those targets are (and we are also happy to help you find them!), we will then support you in the delivery and fit of your product proposition to maximise the potential from its relationship with its consumers across it's whole life-cycle.

As a senior researcher and marketer and having partnered and advised some of the World's largest multi-national Personal Care, Consumer Healthcare, Home Hygiene, and Food & Drink brands over nearly 20 years, the time was right to bring together what I had learnt, the people I've met and endeavour to offer the best strategic support and client consultancy possible, with the greatest levels of flexibility and agility, facilitated by a very large support network, whilst recognising value for investment is more important than ever before.

If you have a product which has Purpose, we'd love to support and partner with you.

Why not contact us

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